Have you ever heard "taking the picture is the easy part"? Well, sometimes it is. When I plan a shoot I know what I want everything to look like, and must convey this to the rest of the team as clearly as possible. The easiest way to do this is to comb the internet for images that fit what is in my head, lay them out in groups and pass them along to illustrate every detail and get the others inside my head. The better I can do this, the better the final outcome. It's a lot of fun and work at the same time, it usually just takes a spark and then it comes to life!What do your "moodboards" look like?
